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The archive of posts under Publishing Technology
Publishers’ commitment to online communities set to double by 2015
For some years we’ve been observing an upward trend in trade and academic publishers’ use of online communities as methods of marketing and selling their content to consumers. On both sides of the Atlantic this trend seemed to have been … Continue reading
The Five Ed-Tech Accelerators that could change Education Publishing Forever
Anyone who pays attention to the start-up economy will know the important role that incubators or accelerators play in turning smart ideas into viable companies. Some, such as the TechCity initiative in London are a key part of governments’ strategies … Continue reading
The Book Industry Digital Innovation Award
Publishing Technology is delighted to be part of the Australian Book Industry Awards, a celebration of the achievements of authors, booksellers and publishers from over the past year, by sponsoring and helping to select the winner of the highly prized Book Industry … Continue reading
How important are online communities to publishers? New Research
Perhaps the biggest challenge that publishers will have to face as businesses as the digital reading revolution enters its next phase is how they can forge meaningful relationships with consumers. Historically trade publishers have been business-to-business entities which have had … Continue reading
Five Contenders for the ‘Netflix for Books’ Crown Line Up
In just a few short years, subscription-based streaming services like Spotify and Netflix have gone from being tiny start-ups to companies that many believe hold the future of entertainment business in their hands. According to recent forecasts Netflix is on … Continue reading
Why Social Commerce could be the next step for Publishers
Over the past year we’ve blogged quite a bit about the challenge facing publishers as they transform themselves from primarily trade facing organisations into businesses that sell direct to consumers. At the moment a lot of attention in this area … Continue reading
Macmillan, start-ups and the Brazilian publishing market
In August last year we blogged about Macmillan’s New Ventures, a kind of venture capital fund and incubator for publishing start-ups which we said was a canny hedge against disruptive technologies. Fast forward to this year, and it seems that … Continue reading
What does the journal article of the future look like?
Last week we blogged about how publishers are beginning to re-engineer the textbook. In this blog we looked at how these publishers are using developments in publishing technology to turn the process of learning something from a book into a … Continue reading
How publishers are re-imagining the Textbook in 2013
In our CEO George Lossius’s Top 5 trends for academic publishing in 2013, he predicted a shake-up of the textbooks market. Less than a month into the new year and we’re already seeing some developments in the electronic textbook and … Continue reading
How well do you know your readers?—Impact of information consumption habits on product development choices
Simon Inger and Tracy Gardner recently released their report: “How Readers Discover Content in Scholarly Journals”, the output of an extensive survey of 19,000 journal readers. This report updates their research from 2005 and 2008 and digs into user behaviour … Continue reading
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